Attorney Antonio R. Sarabia II has experience with consumer licensing matters (revenue, standards, performance, and breaches), trademarks, copyrights, and issues occurring in the apparel industry. He is available to serve as an expert witness, whether through testifying, identifying important or relevant issues, or suggesting discovery in his areas of expertise.
Mr. Sarabia’s primary areas of expertise include secondary meaning, trade dress, design patents, the similarity of marks, intellectual property due diligence, trademark and copyright infringement, theft of trademarks, and intellectual property analysis and validation. He can evaluate licensee and licensor performance according to industry standards. In matters pertaining to the apparel industry, he can review the performance of a wide array of agreements to determine whether they are consistent with and in compliance with industry standards.
During his 30 years of experience, Mr. Sarabia has become intimately familiar with the many business problems – and legal issues – that fashion companies may face. At the beginning of his apparel industry experience, Mr. Sarabia spent nine remarkable years as part of the senior management of Guess?, Inc. Guess? went through amazing growth during this period; in fact, its sales grew 400% during one single year! Over the course of these nine years, Guess? transformed from a fad into a mainstay fashion company. Those who were fortunate enough to work at this company encountered various unique challenges, problems, and issues. This incredible environment immersed Mr. Sarabia into a wide array of apparel business matters, including apparel designs, design creation, design protection, brand establishment and protection, advertising, domestic and foreign manufacturing, factory monitoring, quality control, export, import, customs issues, product sourcing, corporate structure, apparel company management, including officer and director obligations and performance, domestic and foreign distribution, licensing, trade secrets, personnel, independent sales representatives, retail sales, retail customer relations, and wholesales.
Since leaving Guess?, Mr. Sarabia has advised various other apparel companies, from publicly-held companies to fast-growing companies like Earl Jean, to smaller start-up companies.
Mr. Sarabia has worked closely with prominent designers and understands the importance of protecting the products of creative minds. Mr. Sarabia can review the performance of virtually all apparel industry agreements to determine whether they remain consistent with the standards of the industry. He has worked extensively on most facets of the clothing business. He can provide expert testimony and analysis about a wide array of matters, such as contracts, manufacturing, import, management performance, export, sales, distribution, factory conditions, the similarity of apparel lines, and protection of designs.
Mr. Sarabia has thirty years of experience in consumer licensing. He is familiar with international and domestic licensing, including revenue projections, monitoring licensees, industry standards, performance, and breaches. He can evaluate licensee and licensor performance under the standards of the industry. He served as an expert in licensing matters for the Vatican Library, Converse, and Jones Apparel.
His work on trademarks has encompassed a wide variety of matters, including international and domestic registration, secondary meaning, infringement, dilution, searches, investigations, due diligence, trade dress, and counterfeiting in a variety of businesses such as software, food, real estate, concert promotion, and apparel. He has testified for both plaintiffs and defendants.
Based on nearly three decades of experience with copyrights, Mr. Sarabia has provided opinions on issues such as originality and substantial similarity.
With over 30 years of in-depth experience as an attorney in the apparel industry and with a solid background in intellectual property and licensing law, Mr. Sarabia can provide expert opinions on the standard of care of lawyers in these areas. He has provided such opinions for both defendants and plaintiffs.
For more information about Mr. Sarabia’s Expert Witness Services, please call him.