By Antonio R. Sarabia II
Functionality Finds its 1st Amendment Voice in the Ninth Circuit
A threshold issue in many trade dress cases and in some trademark cases is whether
the plaintiff’s mark is functional. There are several types of functionality that may
prevent a plaintiff from succeeding with an infringement claim. The first type of
functionality is utilitarian. Is the trademark or trade dress essential to the purpose of
the article on which it is used?